Marketing in the Digital Economy

There is no getting around it – the digital effect within modern commerce is certainly causing disruption, creating winners and losers. Success means finding a path through the overwhelming noise, detail, and options within today’s digital economy. Finding a path starts with gaining an understanding of our digital economy and how to navigate within it.… Continue reading Marketing in the Digital Economy

Content is still king

The importance of content has significantly increased over 2020/21 as ever since the pandemic. Digital marketing efforts have spent much more time in the sun as people spend more time online. Users are on social media and browsing online. With time online also increasing. Subsequently, the consumption of content has grown exponentially. Content is now… Continue reading Content is still king